Online ‘match-fixing’ business in a fast forward mode
Online matrimony is becoming a big business in the country, where traditional marriages are still a norm. Matchmaking on the Internet is beginning to take off with the user base on such websites growing over 75% jump in the last two years, a survey by the Internet & Mobile Association of India (IAMI) said. The business of matrimony on the Net is set to cross the Rs 100-crore mark this year with 7 million users expected to sample the matrimonial websites. Online matrimony business was at just Rs 58 crore in 2005.
According to IAMI president, Subho Ray, “The most significant find of our survey is that 31% of the users are women, indicating that the gender divide is significantly lower in case of matrimony sites.”
Three key reasons are driving this boom: need for convenient matchmaking solutions, increased Internet penetration and 35% of the population being under the age of 35 years. “One of the key drivers of this industry is that unlike traditional matchmaking solution, online matrimonial takes away geographical and spatial limitations and provides a platform to meet potential partners on a secure and private platform,” explained Anupam Mittal, chairman, IAMAI, who is also CMD of shaadi.com, a popular matchmaking website.
Industry players tend to agree with this. According to Sanjeev Bikhchandani, founder and CEO of InfoEdge, which manages http://www.jeevansathi.com, 2-2.5 million unique users are added each year on the matrimonial websites.
According to IAMI president, Subho Ray, “The most significant find of our survey is that 31% of the users are women, indicating that the gender divide is significantly lower in case of matrimony sites.”
Three key reasons are driving this boom: need for convenient matchmaking solutions, increased Internet penetration and 35% of the population being under the age of 35 years. “One of the key drivers of this industry is that unlike traditional matchmaking solution, online matrimonial takes away geographical and spatial limitations and provides a platform to meet potential partners on a secure and private platform,” explained Anupam Mittal, chairman, IAMAI, who is also CMD of shaadi.com, a popular matchmaking website.
Industry players tend to agree with this. According to Sanjeev Bikhchandani, founder and CEO of InfoEdge, which manages http://www.jeevansathi.com, 2-2.5 million unique users are added each year on the matrimonial websites.
posted by Matrimonials at 9:57 PM
2 Comments:
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